Planning Overview

Scout's Planning section helps you turn intelligence into action with a structured 30-60-90 day planning approach.

Accessing Planning

Open any project

Click Planning in the navigation

Use the sidebar to switch between views

Planning Views

Strategy

Your overall marketing strategy and direction based on intelligence insights:

• Executive summary of your market position
• Key strategic priorities
• Competitive advantages to leverage

Next Month (30 Days)

Immediate action items to execute now:

• High-priority quick wins
• Audience engagement tactics
• Channel-specific actions
• Messaging improvements

Next Quarter (60 Days)

Medium-term initiatives to build momentum:

• Channel expansion strategies
• Competitive positioning moves
• Content and messaging campaigns
• Partnership opportunities

Next Year (90 Days)

Long-term strategic plays:

• Market positioning goals
• Major channel investments
• Brand building initiatives
• Competitive differentiation strategy

Action Items

Each timeframe shows prioritized actions with:

• Category - Audience, Channel, Messaging, or Competitive
• Priority - High, Medium, or Low
• Description - Clear, actionable recommendation

Auto-Updates

Planning automatically updates when:

• You run a new scan
• Competitor data changes
• Market conditions shift