Battlecards Overview

Scout generates 50 actionable marketing battlecards organized into 5 categories. Each card is a ready-to-use tactic you can apply immediately.

Accessing Battlecards

Open any project

Click Actions in the navigation

Use the sidebar to filter by category

The 5 Categories

Positioning (10 cards)

How to differentiate your brand:

• Core value propositions
• Positioning angles
• Competitive differentiators
• Audience-specific positioning

Messaging (10 cards)

What to say in your marketing:

• Key phrases that resonate
• Emotional triggers to use
• Phrases to avoid
• Storytelling metaphors

Channels (10 cards)

Where to show up:

• Platform-specific tactics
• Audience fit by channel
• Saturation levels
• Opportunity scores

Competitors (10 cards)

How to win against rivals:

• Competitor analysis
• Win strategies
• Differentiation tactics
• Attack angles

Objections (10 cards)

How to respond to customer concerns:

• Common objections
• Response frameworks
• Audience-specific rebuttals

Using Battlecards

Each card includes:

• Title - The tactic or insight
• Subtitle - Context or source
• Content - Detailed information
• Highlight - Key takeaway (when available)
• Tags - Categories for filtering

Exporting Battlecards

Export individual cards as PNG images:

Click the Download button on any card

The card is saved as a high-quality PNG

Use it in presentations, decks, or documents

This makes it easy to share specific tactics with your team or include them in client presentations.