50 marketing battlecards
ready to use
Every scan generates 50 battlecards across 5 categories. Export as PNG, share with your team, use in sales calls. Stop creating marketing assets from scratch.
5 categories, 50 battlecards
Each scan generates 10 battlecards per category, tailored to your specific market position and competitors.
Positioning
How to position against each competitor
- Positioning statement template
- vs Competitor A battlecard
- vs Competitor B battlecard
- Market positioning map
- Unique value proposition
Messaging
Specific phrases and angles that resonate
- Homepage headline options
- Email subject lines
- Social media hooks
- Ad copy variations
- Call-to-action phrases
Channels
Platform-specific tactics and templates
- LinkedIn strategy card
- Twitter/X approach
- Email marketing angles
- Content marketing topics
- Paid ads targeting
Competitors
Win/loss scenarios and objection handling
- Competitor comparison matrix
- Win scenarios by competitor
- Loss analysis patterns
- Switching cost reduction
- Migration messaging
Objections
Common pushbacks with response frameworks
- Price objection handler
- "We already have X" response
- "Not the right time" counter
- "Need to think about it"
- Feature gap responses
What a battlecard looks like
Here's an example positioning battlecard. You get 50 of these, customized to your market.
vs. Semrush
When they say
"We have the most comprehensive SEO and marketing toolkit on the market."
You say
"Complexity isn't a feature. ScoutMap gives you actionable intelligence in 90 seconds, not 90 days of training."
Key differentiators
- Speed (90 seconds vs hours)
- Simplicity (no training needed)
- Action-focused (not just data)
Win scenario
Use when prospect is frustrated with tool complexity or information overload.
How your battlecards dashboard looks
Filter by category, search for specific topics, and export individual cards or the full set.
Positioning Battlecards
10 cards in this category
vs. Competitor A
vs. Competitor B
Market Position
Value Proposition
Battlecard features
Export as PNG
Download any battlecard as a high-quality PNG image. Perfect for sharing in Slack, email, or presentations.
Share with team
Battlecards are included in shareable report links. Your sales team can access them anytime.
Generated from your data
Every battlecard is based on your specific market intelligence—not generic templates.
How teams use battlecards
Sales calls
Pull up competitor battlecards during calls. Know exactly what to say when prospects mention alternatives.
Marketing campaigns
Use messaging cards for ad copy, email subject lines, and social posts. Stop starting from scratch.
Team onboarding
New hires get up to speed fast. Battlecards capture your positioning, messaging, and objection handling.
Stakeholder alignment
Share positioning cards with executives, investors, and partners. Everyone speaks the same language.
Battlecards are part of your complete toolkit
Generated alongside intelligence and planning in every scan
Get your 50 battlecards in 90 seconds
Run your first scan free and see the battlecards ScoutMap generates for you.
Get Your Battlecards Free