ScoutMapby AI-Ready CMO
Planning

30-60-90 day action plans
generated in seconds

Stop wondering what to do next. ScoutMap turns market intelligence into prioritized action items across three time horizons.

Marketing planning: before vs after

Traditional process (2-4 weeks)

  1. 1Run market research (1-2 weeks)
  2. 2Analyze competitors manually (3-5 days)
  3. 3Brainstorm campaign ideas (1-2 days)
  4. 4Prioritize what to do first (hours of debate)
  5. 5Create briefs for each initiative (days)
  6. 6Align stakeholders (more meetings)

With ScoutMap (90 seconds)

  1. 1Enter your URL (10 seconds)
  2. 2Review intelligence (5 minutes)
  3. 3Check 30-60-90 actions (already prioritized)
  4. 4Export and share with team (1 click)
  5. 5Execute (immediately)

Three planning horizons

Every scan generates prioritized actions across three time horizons. Know exactly what to do now, next month, and next quarter.

30-Day Actions

Immediate Wins

Quick actions you can execute this week

Example actions:

  • Update homepage messaging with new positioning
  • Launch competitor comparison landing page
  • Start LinkedIn thought leadership series
  • Test new email subject line angles
  • Optimize pricing page copy
Low effort, quick wins

60-Day Actions

Quick Campaigns

Campaigns you can launch next month

Example actions:

  • Build customer case study series
  • Launch channel-specific ad campaigns
  • Create competitor migration guide
  • Develop webinar for top audience segment
  • Test pricing page variations
Medium effort, measurable impact

90-Day Actions

Strategic Initiatives

Bigger moves for sustained growth

Example actions:

  • Launch partner co-marketing program
  • Build SEO content hub for key topics
  • Develop analyst relations program
  • Create industry benchmark report
  • Expand into adjacent market segment
Higher effort, strategic value

How your planning dashboard looks

Navigate between planning horizons using the sidebar. Each section shows prioritized actions with details and context.

tryscoutmap.com/projects/your-project/planning

Strategy Overview

Your 30-60-90 day action plan

30-Day Actions5 items
Update homepage positioning copy
Launch competitor comparison page
+ 3 more actions
60-Day Actions4 items
Build case study series
+ 3 more actions
90-Day Actions3 items
Launch partner program
+ 2 more actions

How planning works

1

Intelligence scan runs

ScoutMap analyzes your business, market, competitors, and opportunities across 5 dimensions.

2

AI generates action plan

Based on your specific market position, ScoutMap prioritizes actions into 30, 60, and 90-day buckets.

3

Review in Planning tab

Navigate to Planning in your dashboard to see all actions organized by timeline and priority.

4

Export and execute

Share the plan with your team, assign owners, and start executing the highest-priority items.

Why teams love ScoutMap planning

From insight to action in minutes

Stop staring at data wondering what to do. ScoutMap turns intelligence into specific, prioritized actions.

Always know what's next

30-60-90 day structure means you always have a clear roadmap. No more campaign planning paralysis.

Based on your intelligence

Every action item comes from your specific market intelligence—not generic marketing advice.

Get your 30-60-90 plan in 90 seconds

Run your first scan free and see the actions ScoutMap generates for you.

Get Your Action Plan Free

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