Built by marketers,
for marketers.
We built ScoutMap because we needed it ourselves. As practicing marketing leaders, we couldn't find a tool that delivered the kind of market intelligence we needed - so we built one.
Our Story
ScoutMap was born from frustration. As marketing leaders, we spent countless hours on manual research - analyzing competitors, tracking market changes, trying to understand shifting customer behaviors. The tools that existed were either too basic to be useful or too complex to actually use.
We wanted something different: intelligence that was deep enough to be actionable, but delivered automatically so we could focus on strategy instead of data gathering. When we couldn't find it, we built it.
ScoutMap represents what we needed but couldn't find: daily intelligence that helps marketing leaders stay relevant, make better decisions, and future-proof their work. It's practitioner-led, not consultant-driven - focused on what actually works in marketing, not just what sounds impressive.
Meet the Founders
Two marketing veterans building the tools they wish existed.
Peter Benei
Co-founder
Founder of Anywhere Consulting
Fractional marketing leader and consultant for high-growth B2B companies. 10+ years of experience helping companies scale their marketing operations, with deep expertise in advertising and growth strategy.
Torsten Sandor
Co-founder
Senior Director of Marketing at Appen
Led marketing teams at innovation-focused scaleups for 10+ years. Expertise in product marketing and digital advertising at Appen, a leading AI training data company. Passionate about the present and future of AI in marketing.
Part of AI-Ready CMO
ScoutMap is built by the team behind AI-Ready CMO - daily AI marketing intelligence for senior leaders. Career insurance in the AI era, written by practicing CMOs.
Why We Build
Practitioner-Led
We're not consultants theorizing about marketing. We're practitioners who do this work every day and build tools to make it better.
AI-Native Thinking
We believe AI will transform marketing. Our tools are built to leverage AI capabilities from the ground up, not as an afterthought.
Signal Over Noise
The marketing world is full of noise. We focus on delivering actionable intelligence that actually moves the needle.
Ready to try ScoutMap?
Start with a free analysis and see the intelligence quality for yourself.
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