Comparison
ScoutMap vs Crayon
Crayon requires manual setup and ongoing curation. ScoutMap delivers instant AI-powered intelligence. Different approaches to competitive intel.
When to use each tool
Choose ScoutMap when you need:
- • Instant market intelligence
- • AI-synthesized insights
- • Broader than just competitors
- • Marketing strategy focus
- • Affordable, self-serve solution
Choose Crayon when you need:
- • Sales battle cards
- • Win/loss analysis
- • Team collaboration portal
- • Custom competitive alerts
- • Enterprise-grade CI program
The fundamental difference
Crayon is built for sales teams who need competitive battle cards and require dedicated CI analysts to curate content.
ScoutMap is built for marketing leaders who need instant strategic intelligence without setup or ongoing manual work.
Feature comparison
| Feature | ScoutMap | Crayon |
|---|---|---|
AI-Powered Analysis True AI synthesis vs manual curation | Basic | |
Audience Intelligence Deep audience understanding | ||
Channel Recommendations Where to focus your marketing | ||
Messaging Optimization What resonates with buyers | Partial | |
Market Opportunity Detection Gaps and whitespace | ||
Competitor Website Tracking Both track changes | ||
Battle Cards Crayon's sales enablement focus | ||
Win/Loss Analysis Sales-focused feature | ||
Competitive Portal Team collaboration hub | ||
Time to First Insight Setup vs instant | 90 seconds | Days |
Starting Price Significant cost difference | $99/mo | $15,000+/yr |