Channel Recommendations

The Channel Recommendations module tells you where to focus your marketing efforts for maximum impact.

Channel Categories

Social Media

• Which platforms your audience uses
• Content types that perform best
• Posting frequency recommendations
• Engagement strategies

Content Marketing

• Blog topic priorities
• Content formats (video, podcast, written)
• SEO opportunities
• Content distribution tactics

Communities

• Relevant forums and groups
• Industry communities
• Where your audience asks questions
• Engagement approaches

Paid Advertising

• Platform recommendations
• Targeting suggestions
• Budget allocation ideas
• Ad format guidance

Partnerships

• Potential partner companies
• Co-marketing opportunities
• Influencer recommendations
• Affiliate possibilities

Channel Scoring

Each channel is scored on:

• Audience presence - Is your audience there?
• Competition level - How crowded is it?
• Resource requirements - What does it take?
• Expected ROI - Potential return

Prioritization

Scout ranks channels by:

Quick wins - High impact, low effort

Strategic investments - High impact, higher effort

Maintenance - Keep doing what works

Deprioritize - Low ROI activities

Taking Action

For each recommended channel:

Review the reasoning

Assess your resources

Start with top 2-3 channels

Track results over time