Intelligence Modules Overview
Understanding the core and Pro intelligence modules
Intelligence Modules Overview
Scout provides intelligence modules across two tiers.
Core Modules (All Plans)
1. Audience Intelligence
Understand who your customers really are:- Demographics and psychographics
- Pain points and challenges
- Buying triggers and motivations
- Decision-making factors
2. Channel Intelligence
Know where to focus marketing:- Social media priorities
- Content opportunities
- Paid advertising potential
- Channel scoring by audience fit
3. Messaging Intelligence
Craft messages that convert:- Value proposition frameworks
- Headline recommendations
- Tone of voice guidance
- Key messages by audience
4. Opportunity Scoring
Identify growth opportunities:- Scored opportunities (1-10 impact)
- Effort vs. impact analysis
- Priority recommendations
- Quick wins vs. long-term plays
Pro Modules (Pro Plan)
5. Competitor Tracking
Track and benchmark competitors:- Add up to 5 competitors by URL
- Auto-analysis of competitor positioning
- Strengths and weaknesses comparison
- Change detection with rescans
6. AI Visibility
See how visible your brand is in AI search:- Real queries run against AI-powered search engines
- Visibility score based on actual mentions
- Competitor mentions in AI results
- Recommendations to improve AI discoverability
7. Media Intelligence
Track your media presence:- Press mentions and coverage
- Sentiment analysis
- Coverage gaps and PR opportunities
8. Community Intelligence
Map relevant communities:- Real communities on Reddit, Slack, Discord, LinkedIn
- Key influencers in your space
- Engagement strategies
9. Podcast Intelligence
Find podcast guest opportunities:- Real podcasts in your industry
- Host information and audience fit
- Pitch angles and outreach strategies
Using the Modules
Each module provides:
- Key Insights - Main findings
- Supporting Data - Evidence and examples
- Recommendations - What to do next
- Confidence Score - How certain the AI is
Editing Insights
If Scout gets something wrong:
Your corrections help improve future analyses.