Comparison
ScoutMap vs Sprinklr
Sprinklr is an enterprise social management platform. ScoutMap is strategic marketing intelligence. Completely different tools.
When to use each tool
Choose ScoutMap when you need:
- • Strategic market intelligence
- • Quick competitive insights
- • Channel and messaging strategy
- • Self-serve, affordable solution
- • Instant time-to-value
Choose Sprinklr when you need:
- • Unified social management
- • Social customer service
- • Enterprise approval workflows
- • Social advertising management
- • Global social governance
Apples and oranges
Sprinklr is a comprehensive social media management suite for large enterprises managing social at scale.
ScoutMap is focused market intelligence for marketing leaders who need strategic insights quickly.
They solve completely different problems.
Feature comparison
| Feature | ScoutMap | Sprinklr |
|---|---|---|
Strategic Market Intelligence Our core focus | ||
Audience Intelligence Strategic vs social data | Partial | |
Competitor Positioning Strategic analysis | Partial | |
Channel Recommendations Full channel strategy | ||
Messaging Optimization What resonates with buyers | ||
Unified Social Management Sprinklr's strength | ||
Social Customer Service Support ticket routing | ||
Social Advertising Ad management | ||
Social Analytics Comprehensive social metrics | ||
Enterprise Workflow Approval workflows | ||
Time to First Insight Enterprise implementation | 90 seconds | Months |
Starting Price $100K+/year typical | $99/mo | Enterprise |