Comparison
ScoutMap vs Moz
Moz is an established SEO platform with Domain Authority. ScoutMap provides strategic marketing intelligence beyond SEO.
When to use each tool
Choose ScoutMap when you need:
- • Strategic market intelligence
- • Audience understanding
- • Competitive positioning
- • Channel strategy beyond SEO
- • AI-powered recommendations
Choose Moz when you need:
- • Domain Authority tracking
- • SEO keyword research
- • Link building research
- • Technical site audits
- • SERP rank tracking
Feature comparison
| Feature | ScoutMap | Moz |
|---|---|---|
Audience Intelligence Deep buyer understanding | ||
Competitor Positioning Strategic vs SEO focus | Partial | |
Channel Recommendations Full channel strategy | ||
Messaging Optimization What resonates with buyers | ||
Market Opportunities Market gaps analysis | ||
Domain Authority Moz's signature metric | ||
Keyword Research SEO keyword tools | Basic | |
Link Research Backlink analysis | ||
Site Crawl/Audit Technical SEO audits | ||
Rank Tracking SERP position tracking | ||
Time to First Insight | 90 seconds | Hours |
Starting Price Same price, different value | $99/mo | $99/mo |
The bottom line
Moz is a solid SEO tool for teams focused on organic search. ScoutMap provides the broader marketing intelligence that SEO tools don't cover. Many teams use both.
Beyond SEO metrics
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