Comparison
ScoutMap vs Brandwatch
Brandwatch monitors what people say on social media. ScoutMap tells you what to do about your market position.
When to use each tool
Choose ScoutMap when you need:
- • Strategic market intelligence
- • Competitive positioning analysis
- • Channel and messaging strategy
- • Quick, actionable insights
- • Affordable self-serve solution
Choose Brandwatch when you need:
- • Real-time social listening
- • Brand sentiment tracking
- • Crisis management alerts
- • Influencer identification
- • Social consumer research
Different intelligence, different purpose
Brandwatch answers: “What are people saying about us on social media?”
ScoutMap answers: “How should we position against competitors and what channels should we focus on?”
They complement each other - social listening + market strategy.
Feature comparison
| Feature | ScoutMap | Brandwatch |
|---|---|---|
Audience Intelligence Strategic vs social focus | Different | |
Competitor Positioning Strategic analysis vs mentions | Partial | |
Channel Recommendations Full channel strategy | ||
Messaging Optimization What resonates strategically | Partial | |
Market Opportunities Market gaps and whitespace | ||
Social Listening Brandwatch's core strength | ||
Sentiment Analysis Real-time social sentiment | ||
Influencer Identification Social influencer data | ||
Crisis Monitoring Brand safety monitoring | ||
Consumer Research Social consumer insights | ||
Time to First Insight Setup vs instant | 90 seconds | Hours |
Starting Price $800+/mo typical | $99/mo | Enterprise |